Artigo no Wired sobre How Sharing Disrupts Media:
Facebook and Google have become two of the biggest media companies in
the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content. Rupert Murdoch looks at Google and sees a pirate because
he does everything: he both creates content (think 20th Century Fox),
and also distributes it (think Sky TV). It’s a world of iron-clad
contracts and tight control. While the social, digital world is one
where the biggest media companies have a much lighter touch, and where
the content creators with the broadest reach will be the ones who care
the least about protecting their copyrights.
I suspect that we’re only in the very early days of seeing how this
is going to disrupt just about every media organization built on the
idea of hosting a website and selling ads, including highly
socially-attuned ones like the Huffington Post. HuffPo is built on the
idea that when stories are shared on Twitter or Facebook, that will
drive traffic back to huffingtonpost.com, where it can then monetize
that traffic by selling it to advertisers. But in future, the most viral
stories are going to have a life of their own, being shared across many
different platforms and being read by people who will never visit the
original site on which they were published.
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