segunda-feira, 13 de fevereiro de 2012

Inovação: protótipos e comunidades de utilizadores

A construção da comunidade de utilizadores de uma inovação - a importancia da formação de utilizadores, e de interação entre utilizadores e inovador, num post de M. Schage (itálicos da nossa responsabilidade): 
  • Getting great value and insight from prototypes and pilots is more an art and craft than a science. Successful tech prototyping in health care contexts is particularly demanding.
  • Whenever innovators gather, I always listen for what's not discussed.
  • I heard not a single mention, reference or allusion to the challenge of training the people onsite on how best to use or learn from the prototype.
  • In other words, you can't meaningfully budget, schedule and iteratively improve prototypes without literally and figuratively accounting for their users.
  • The great German General von Moltke once observed that, "All plans evaporate on contact with the enemy." For serious innovators, that aphorism becomes, "All prototypes evolve on contact with the user."

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